Brock Johnson: From Freshman to Financially Independent With His Snapchat Course
- Brock Johnson was a freshman in college and an athlete when he realized he needed to become financially independent
- He created his first business, a course teaching how to use Snapchat and keep teens safe on the app
- He created the course on a platform, recording it in a private room at the library with no tripod
- He hired an editor once filming was done and launched his business.
From Teacher to Entrepreneur: How Cristina Grew Her Business From $2,000 to $90,000 Using Snapchat
- Cristina was initially selling a course to teach parents how to use Snapchat to keep their kids safe
- She then pivoted her offering into teaching business owners how to use the platform after realizing there was a gap in the market, and grew her revenue from $2,000 to $90,000
- To do this she created an online course which she sold for a higher cost than the first one
- The key factors were listening to her audience and having knowledge about using Snapchat for business
- Cristina also has two YouTube channels, one of them being a passion project with her wife dedicated to vlogging and documenting their life.
Creators Journey From Snapchat to YouTube Leads to Successful Revenue Streams
- Creator with 15 years experience creating content started with one platform (Snapchat) and grew through pivoting and evolving
- Creator has 3 YouTube channels, one of which repurposes content from Instagram reels
- Biggest mistake early creators make is not knowing which step to do first, what to create first
- Shortest path to revenue should be taken first, instead of solely chasing passion projects without income coming in
- Once cash flow is established, it can fund artistic projects.
Student Leverages Passions to Create Successful Business
- The student was not passionate about helping moms with teens on Snapchat or teaching people how to grow a business but instead identified a gap in the market which he could fill. He has since pursued his passions of vlogging, snowboarding, and editing videos
- He also co-runs the Marketing Impact Academy with Chalene Johnson as one of the instructors. The program provides step-by-step guidance on how to build a successful business including YouTube lessons, Instagram lessons, Facebook, email list building, website design, branding and marketing, and Pitch deck.
How to Build an Online Course with Sustainable Success
- Building a sustainable business
- Getting clear on your audience and niche
- List building and respect for email marketing
- Knowing your Avatar and Niche well enough
- Building a foundation then promoting, packaging, naming and hosting an online course.
YouTube Content Creators Find Success Through ERA, Video Recording Academy and Mias Digital Products
- YouTube content creators have an opportunity to build their brand and trust by utilizing ERA
- The next step would be video recording academy which offers a paint by numbers process to build a business, such as creating online courses, marketing them, building out sales sequences and payment processors
- Mia teaches digital products, including e-courses, social media promotion, web classes with an infomercial formula and storytelling technique.
Content Creators: Take the Leap and Create an Online Course
- Content Creators and Entrepreneurs should create an online course as it is a great asset to have
- YouTube Creators are in a perfect position to take advantage of this business model
- Mistakes to avoid include wasting time on things that do not work, and potentially avoiding lost revenue
- YouTube taking 30% of earning can be avoided by looking into other platforms with lower fees
- Parting advice for Content creators is to be bold enough to bet on yourself
- Jump into the pain cave and embrace the suck, but know where to jump and what direction to head in.
Brock 11 Johnson Inspires Listeners to Bet on Themselves
- Brock Johnson is available on all social networks under the name Brock 11 Johnson
- He is creating incredible content on Instagram and has YouTube channels
- A limited offer with bonuses is available which can be found in the show notes
- Brock encourages listeners to bet on themselves.