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Milk: The White Lie We’ve All Been Sold

Milk- The Near Perfect Food, From 1981 To Today

  • Milk is a near perfect food that has been consumed in America since 1981
  • Reagan dealt with an oversupply of processed cheese by giving it away to low income families
  • Milk was marketed as a symbol of welfare experience, and referenced in art and music
  • Milk was heavily advertised as a bone-building calcium food despite not being the only source of calcium
  • CoPilot is an app designed to assist with exercise consistency and accountability.

The History of Milk: From Nomads to Nationalism

  • Milk has been a key form of sustenance for many people, including nomadic tribes in the Sahara and Europeans living in cold climates
  • Humans developed enzymes to digest milk from domesticated animals over time through evolution
  • During the early 1900s, dairy companies used science as a way to promote milk as a crucial part of human health
  • During World War I, technology allowed for condensed milk powder which could last years without refrigeration, associating it with national patriotism
  • After the war ended, farmers no longer had access to this market but still had to meet demand.

US Governments Longstanding Involvement in Dairy Industry Unfolds

  • The US government has been heavily involved in the dairy industry since World War I, when they worked with farmers, scientists, and advertisers to promote milk as a healthy drink
  • In 1937, the government proposed that children should drink one quart of milk a day
  • This was scientifically backed by South Dakota State College which received money from the state for dairy research
  • When the Great Depression hit, farmers went on strike and pushed for legislation to cover the cost difference of producing milk
  • The pattern repeated itself in Jimmy Carter’s administration in the 1970’s where he bailed out dairy farmers with $2 billion.

US Government Interference Leads to Poor Quality Cheese for Non-White, Lactose Intolerant Americans

  • This video explores how the US government’s interference in the dairy industry, incentivizing farmers to produce too much milk, created a surplus of poor-quality cheese. The cheese was given to food banks and America’s poor, since they were disproportionately non-white and more likely to be lactose intolerant. To help dispose of the milk surplus, the government passed a law that allowed dairy farmers to fund ads and research to push milk consumption – which led to campaigns like “Got Milk” and products with added cheese at fast food restaurants
  • The dairy industry went as far as creating its own marketing agency called Dairy Management with this goal.

Exploring the Impact of Dairy on America: Government Agencies, Marketing Companies and Food Chains Under the Microscope

  • The dairy industry has been heavily influenced by government agencies and marketing companies
  • Domino’s, Taco Bell, Pizza Hut, and other food chains have all benefited from the excessive use of dairy
  • The USDA has a mission to better nourish Americans as well as promote agricultural production, however it is more concerned with promoting rural America
  • Dairy-related products are being pushed onto the public due to intense marketing campaigns and creative storytelling
  • Studies now show that too much milk can actually be bad for our bones and it is possible to get calcium from non-dairy sources.

Unlocking the Power of Self-Care, Support, and Creative Possibilities

  • The video discusses the importance of protecting oneself more than others
  • It also mentions being grateful for support from people in the newsroom and on Patreon
  • There is also a link in the description to get extra videos, scripts, and royalty-free music as well as presets to color videos and photos
  • Nebula is mentioned as a place to watch videos early
  • And finally, the goal is to make cool stories through curiosity.

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- I like milk for all the good,healthy things that are in it.- [Narrator] Mankind'smost nearly perfect food.- Good, fresh, healthy milk.- The year is 1981.Raiders of the Lost Arkis the number one movie,and everyone is wearing leg warmers.You've got this formeractor turned politicianwho's now the president,and he loves free marketsand he has a big problem.It wasn't the national debtor some big foreign policy issue,though he had plenty of those.His problem was too much cheese.The government was sittingon this giant stockpileof processed cheese thatwas in some cave in Kansas,hundreds of millions of pounds,and it was starting to turn kind of gross.- [John] We've got 60 million of thesewe can't find a market for.- There was so much cheesethat one official saidthat the best thing to dowould be to "dump it in the ocean."So Reagan decides to give it awayfor free to America's poor.The cheese was to come out of the cavesand into the American welfare system.- [Narrator] The great cheese giveawaybegan today in California.Needy people lined up toget the surplus cheese.- As the cheese flowed to the underserved,it became a symbol ofthe welfare experience.And soon, government cheesewas cropping up in moviesand hiphop lyrics by artistswho grew up on the stuff.♪ After that government cheese ♪♪ We eating steak like powderedmilk and government cheese ♪♪ In the mornin' with some ♪♪ Government cheese (government cheese) ♪♪ What else is a thug to do ♪♪ When you eatin' cheesefrom the government ♪By the way, I'm not allowedto actually play much of those songsbecause there's like acopyright infringement.If I do, and even though it's fair use,they probably will flag meand I won't make any money off this video.So we left a giant playlistof all the governmentcheese songs in the sources.Dory.Okay, but how did we end up with a surplusof literal caves full ofhighly processed cheesein the first place?And while we're at it,why did I drink so much milk as a kid?Like why were there like five of thesein my refrigerator at all times?My mom would give me a bigglass of milk in the morning,and then I would go toschool and be serveda carton of this stuff while also readingthe bestselling kids novel at the time,which was about a girl'sface on a milk carton.And then I would get home,and my mom would giveme more milk for dinner.And along with this milk,I was served a message,a message about calcium,about how milk was vital for strong bones.- [Advertiser 1] Milk, thebest bone-building foodsfor all ages.- [Advertiser 2] Bone-building calcium-- [Advertiser 3] That makes a quart a day.- I always drink plenty of milk.- Turns out that mymom and school did thisbecause they were liedto for a very long time.And that's what this video's about.The story of milk in this country shows ushow far the government will goto protect certain industries,even at the expense of telling Americansthe truth about what they're eating.It's a lie that gave usbillboards of Austin Powersand stone cold Steve Austinwith crusty milk mustaches.So let me show you howwe, at least in America,got brainwashed by milk.- It's the only milk I drink.- [Narrator] An important foodfor the health of the nation.- I'll take a milk.- Okay, so before we get into this baby,I need to thank today's sponsor,which is one I actually useand I'm excited about, CoPilot.CoPilot's a platform that is designedto make you more consistentwith your workout.There's so much focuson fitness being aboutlike getting strong andbeing faster or whatever.For me, it's just like I just need to movemy body every day so I'm not sad.It's an app that goes on your phoneand your watch if you want,and it pairs you up with acoach that you actually speak toand you tell them what you want to do,how rigorous you want to be,what kinds of things you wanna work on,whether or not you haveaccess to weights or a gym.So I met with a coach, Devin.We had this conversationabout what I wanna work on,and then he loaded up like a personalizedtraining plan for me that Icould start using the next day.It's like frictionless.Like the technology userexperience is really nice.Like you just go throughevery one of your workouts.There's a visual forevery single one of 'em,and then at the end of your workout,you can give feedback to your trainer.This human element of havinga person that is thereand that you're accountable tothat's gonna check in withyou changes everything.It actually makes you feel like,oh, there's someone who cares about this.For accountability, that isreally, really important.So I love the human element.It's not just like an automated robot.It's actually like a real personwho's coaching you and guiding you.CoPilot found that theirclients are nine timesmore likely to stick with their goalsbecause of the way this platform works.And I'm not surprised.It's literally meant for accountabilityand facilitating a frictionless experiencewith moving your body.It's not about getting buff,it's about just being consistent,though you can get bufftoo in the process.There's a link in my description.It is you click that link,you get a free trialwith your own expertfitness and health coach.You can see if it works inhelping you move your body.And if you're anything like me,that is vital for happy life.Thank you, CoPilot, forsupporting this video.Let's dive in to milk.I'm not anti-milk.I love milk.Milk, in fact, is pretty magical.Think about it.Milk is the first thing thatwe drink when we're born.It literally keeps us alive.And if you wanna talk about evolutionand human civilization, likemilk was a huge part of this.We started domesticatinganimals and realizedthat the fatty nutritiousmilk meant for this babycould also be used for these babies.But human bodies weren't ableto digest milk after childhood.They didn't have the enzymes to do so,especially another animal's milk.But the beautiful thing about human bodiesis they can change.Over time, milk became akey source of sustenancefor people living incertain parts of the world,like northern Europe.They relied on their animalsduring cold, harsh winters.They couldn't grow crops.Same with the nomadicpeople in like the Saharawho relied on milk during hot summers.And doing this for a few thousand years,their genes actually changed.Suddenly, they had enzymesthat could help breakdown and digest milk.Like they forced evolution tomake them tolerant for milk.Good for them.And that is why this map exists.There's some weakness to the methodologyon how this map was made, butit captures a true point here,which is that everyone around the worlddigests milk differently.Like the bluer yourcountry is in this map,the more people can digest milk.So yeah, you've got northern Europewith like 80 or 90% of the populationbeing able to digest lactose.And because of those nomadic tribesthat got used to drinking milk,that's why Niger is blue here.Meanwhile, in places like Asia,most buddies drink milk and are like,"Dude, WTF.Why you putting babyfood in my adult body?We don't digest this after the age of six.Get it out of here."Humans would find a way around thisby taking the digestive enzymefrom a cow's belly called rennetand mixing it with milk.This would start thebreaking down of the milk.And then they could put itin caves and let it ferment.And soon, you're storing your milkand you're also makingit kind of delicious.This is the birth of stufflike cheese and yogurt.We also turned milkinto things like butter,which would last longer and is undeniablyone of the most delicious thingsthat had ever been invented by humans.But raw milk, the stuffright out of the cow's utterwasn't consumed byanyone besides like kids.And frankly, that wasn'tthe safest thing to do,because milk goes bad really quickly.When it sits around, it becomes a cozyfeeding ground for microorganisms,which again was great for making cheese,but kids drinking thisstuff was kind of risky.That all changed when this guyfound a way to heat up milkand kill off all the dangerous pathogens.It made it way safer and way easierto extend the shelf life.He called it pasteurization,which was named after the guy's last name.Like am I the only one whothought the pasteurizationcame from like the cow's pasture,but it was actually justa French guy's last name?No, no one else thought that.I'm literally the only one who,okay, cool.So despite all of these problems,milk ekes by from being canceledthanks to pasteurization.And now, kids can keep drinking it.Okay, the evolution and digestionpart of this video is now over.Let's get to the economicsand the government policy,and now it's the UnitedStates in the 1900s,and technology has givenhumans new food options,like margarine, which threatenedto compete with butter.Dairy companies realizedthat they needed to defend their product.They needed to provethat butter was better.So they start doing science.This is the era of dairy science.It gets pretty juicy.Like this study that showsthat when they gave dairy to rats,they actually grew stronger and larger.And it must be because of avitamin inside of the milk.A new concept.Let's call it vitamin A.A because it's the firstvitamin we discovered.So yes, this is where vitamins came from.Like we didn't have vitamins before 1912.And so now, dairy companies are loving it.They have a scientific paper that saysthat milk corrects dietarydeficiencies and quote,and this is a little aggressive,"is the greatest factor forthe protection of mankind."That doesn't sound sensationalor biased in any way.It sounds very scientific.The greatest factor forthe protection of mankind.Dairy companies aren'tgonna be asleep at the wheelwhile other forms of nutritionand fat try to displace them.So they form a cooperation, a council,the National Dairy Councilthat promotes all things dairy.And they start to build a strong messageto the American people thatdairy isn't just a nice-to-have.It is scientifically provento be vital for your health.But like let's keep some perspective here.Animal milk went from being somethingthat humans couldn't havebeyond the age of sixto something that someof us developed a geneto be able to digest,to then something that waslike a hotbed for pathogens.And we solved that with pasteurization.But now, in the early1900s in the United States,milk was a magical, perfect white drinkthat could cure all things.All of this was happeningright in time for a momentthat would change everything,both for the world but alsofor milk's place in it.- [Narrator] It is not anarmy we must shape for war.It is a nation.- During World War I, thesoldiers were struggling.They were sick, they were malnourished,but lucky for them, theUnited States was readywith a perfect productto improve their health.- [Narrator] Milk, we need more milk.Never enough milk to go around.- We were now able to condensemilk into a powder form.Now it could last for yearson a shelf without refrigeration.This really helped milk level up.Now, the magic drink was a magic powderthat could help our men inuniform fight the bad guys.Milk was now associated with patriotismand freedom and liberty and America.Man, if you want a wayto like make your productpopular and famous, justtie it with like America.So now, with their big new customer,the United States government,farmers fully shiftedtheir businesses to dairy.They needed to meet this demand.But the war ended.The men in uniform camehome and these farmerswere left with a massiveoversupply of dairy.The government doesn't wanna hurtthe big patriotic dairy industry.So instead of telling dairyfarmers to like go backto producing less, theyconvinced people to drink more.- [Narrator] Rich in allthe protein, minerals,and B vitamins of whole milk.- And here's where we really start to seethis vital web of relationshipsbetween dairy farmers,the United States governmentvia the Department of Agriculture,scientists, and advertisers.It is a web of relationshipthat cements milk's place in our culture.It is the reason why in the '90s,I was drinking likefive cups of milk a day.Milk becomes an advertiser's dream,a magic white liquid thatis scientifically provento be the key to our children'shealth and development.And this message had a very strong allyat the US Department of Agriculturewho teams up with the dairy industry.So it's like after World War Iand the USDA gets involvedwith these campaigns.The reason I wanna show you this stufffrom like the '20s isn't becauseI wanna give you a history lesson.It's because I wanna show youhow the US Departmentof Agriculture behaved,how it supported the dairy industry,how it kind of pushed a lot of propaganda,because when you see it herein the '20s 100 years ago,you'll see the version of today,which I'll show you in a moment,and you'll see those connections.And you'll be like, wow,not much has changed.And it will kind of blow your mind.A little foreshadow.Anyway, look at this thing.So we have this EducationMilk for Health campaign.This is effectively thegovernment telling the peoplewhat they deem as thehealthy thing for everyone.There were milk songsand plays and postersand this terrifying clown that told youto brush your teeth and drink your milk.By 1937, kids are supposed to be drinkingone quart of milk a day.Luckily, from the video Imade about the metric system,we've got measuring vessels around here.Okay, it is 1937 and the US governmentwants our children to drink how much milk?Oh, my God, no.I have children.And if I ever gave them this much milk,I'll feel like a criminal.And here's the USDA doing studiesto scientifically provethat this is legit.It's not just advertisers.Look, the government is doing studiesand publishing things, andnow they are weighing childrenand measuring them to showthat after this big milk campaign,the kids are taller and way more.And here they are with a bottle of milkand two graham crackers for lunch.Like it truly is becomingthe substance for children.And I mean, look at this,the smoking gun proof of it all,one of these rats hadmilk and the other didn't.These rats are the same age,and each of them have thesame feet except for milk.Milk builds a strong and healthy body.Okay, but this isn't just advertising,this is like real science, right?It's like South Dakota State College,which is a real college,and the US Department ofAgriculture cooperating.Two authoritative institutions, right?Well, like any science that is being done,you have to look at the interests here.It turns out that thepeople doing this scienceat South Dakota State Collegewere receiving a bunch of moneyfrom the state legislaturebecause South Dakota isa big dairy industry.So they fund this dairyscience program, and suddenly,all of these really positivedairy studies are coming outthat, again, the USDA who wants to protectits rural farmers ishelping support as well.Positive science means more dairy sales,which means supportinglocal rural economies,which means supporting America,which is so depressing to me.Yeah, I know this waslike in the '20s and '30s.but like this same thing happens today.Science that is fundedby certain industrieswith a certain agenda,and it just sort of muddies everything.Okay, but what about the economy?What happens when thegreat depression comes,and now, Americans can'treally afford milk?Usually, this would hit the dairy industryand they would have to scale down,because now, the demandfor milk is way lower.But farmers weren't gonna let this happen.They were becoming like royalty.And so they respond by going on strike,dumping a bunch of milk into the streetsto artificially limit supplyand drive the price back up.And to be like, "FUgovernment, where are you at?"So to fix this, milk's new loyal ally,the US government stepsin and passes a lawthat says that if theprice of milk dips belowthe cost that it takes to produce it,instead of market economics,where the dairy farmerswould just make less of it,the government would step inand cover the cost difference.Let them keep making their milk.And now the government is really messingwith the invisible hand,the market that helps supply and demandlink up with each otherat the right price.Once you start doing that,it's really hard to go back.So then add in another World War,where even more farmers gotinto the milk game for HIM.And by the '50s, milk iscemented into the American psychethrough years of creative storytelling,shaky scientific messaging,war, and a governmentwho is more and moreinfluenced by dairy farmers.The pattern repeats itself in the '70s.The economy is tanking, dairyfarmers are struggling again,and who's here to save them?Jimmy Carter.♪ There's a dream of acountry wide and bountiful ♪Jimmy did what Americanleaders before him did.He bowed down beforethe massive dairy lobbyand bailed out farmers once again.- I am in favor of givingfarmers an equal break.- This time in the form of $2 billiongoing into the dairy industryto guarantee them high prices,and crucially for our story,to buy the extra milk that nobody wanted.Suddenly, farmers who werebroke had loads of cash,and they were incentivizedto produce as much milk as possiblebecause they knew the governmentwould buy it from them.Okay, but wait, what is the governmentdoing with all this milk?Milk spoils really fast."Okay," says Jimmy Carter and company,"Instead of buying the milk itself,let's also buy a bunchof stuff that uses milk.Stuff that could be storedand forgotten about,like butter and powder and cheese."So the dairy farmers keptproducing tons of milk and cheese,and the government, at one point,was buying a quarter of allcheddar cheese in America.But unsurprisingly, when your big customeris the US government whois buying your cheese,'cause America,you're not gonna actuallymake a great product.One woman who grew up onthis stuff wrote about itin an essay and described itas like "poor man's Velveeta."- Government cheese makethe best grilled cheeseyou'd have never had in your life.- And this is really sad to me'cause dairy can be really cool.Like I see France witha tradition of like Brieand like camembert andlike Holland has gouda,and we, we've got this, American cheese,pasteurized processed cheese,which is kind of more likea cheese-like substanceand isn't a product of like cultureand like refining a craft.It's a product of modernindustrial policiesmeant to protect farmers.And it's what helped theUnited States cement its placeas the home of some of theworst cheese in the world.- Where do you buy government cheese?- You got to be on a special mailing list.- Government cheese is alsothe special ingredient.- So this is how we ended upwith a surplus of horrible cheesesitting in limestone caves in Kansas.By the '70s, there was 200 million poundsof extra cheese and otherdairy products sitting here.And this is why the governmentstarted giving it awayto food banks and to America's poor,the underserved that wouldn't be buyingthis cheese in the first place,so they weren't throwing offthe other customers anddriving the price down.That's partly because Americans on welfarewere disproportionatelynon-white, African, Asian,or Native American descendants.Meaning, they're way morelikely to be lactose intolerant.See the section above about evolutionin the milk chain and stuff.This cheese also flowedto schools and prisons.And now, we're in the '90s, my childhood,where I'm drinking alot of milk every day.And this is where the whole governmentadvertising science thing getsa lot worse, in my opinion.- My mom just always instilledin me, drink your milk.- Drinking milk is awesomeas having three glasses of milk a dayhelped us to really stay lean and fit.- The thing about thegovernment getting involvedin setting the prices forstuff is that once you start,it's really hard to go back.For some markets, that's okay,like insurance and electricity, utilities,the government should be involved.But milk, like it's just a thingthat people can choose to buy or not.Like it should be leftto the invisible handto decide how much people actually want,how much they're willing to pay,and therefore, how muchfirms should produce.But instead, the US government had createda totally distorted marketwith a bunch of fake demand.And in the process, incentivizing farmersto make tons of milk that nobody wanted.And the problem is with these policiesis the surplus was justgetting bigger and bigger.At one point, the governmentliterally had to startpaying dairy farmersto stop producing milk,to slaughter their herds.But even that wasn't working.So what's the next solution?Well, they tried whatthey did in the '20s.Instead of getting thefarmers to produce less,let's convince the people to drink more.So we pass a law thatallows all the dairy farmersto pitch into this bigfund that they can usefor advertising and research,which are kind of becoming the same thing.And the USDA, the Departmentof Agriculture becomeslike the referee, to make sure that likethey're not like doingany false advertising.And this is where weget campaigns like this.- [Narrator] Milk, it does a body good.- And.♪ America's favorite health kick (milk) ♪And in the '90s, theunforgettable Got Milk campaign.- [Speaker] Who shot Alexander Hamilton?(telephone ringing)(speaking indistinctly)- [Speaker] Got milk?- The people who coordinatedthis were freaking brilliant.(upbeat music)They turned Got Milkinto like a cool thingthat every celebritywanted to be a part of,to the point where they're takinglike way cheaper rates for these campaignsjust because it was likethe cool thing to do.This is how you get this huge varietyof different celebritiesall appearing in magazinesand ads for milk.Not a particular brand of milk, just milk.- Well, Mr. Miller toldme he never drinks milk.(screaming)- And these cool celebritiesare telling us a story thatmilk builds strong bones.It has calcium and otheressential nutrients,and that it even helps you lose weight.- [Speaker] Milk your diet, lose weight.- Meanwhile, they'refunding all of these studiesthat are validating their claims,and the USDA's standing byjust letting it all happen.So this is why in the '90s,my mom had like a bunch ofthese in her refrigerator.And I can't blame her.Like what are you gonna do?The government authority on nutritionis telling you that youshould be drinking milk.You've seen in all thesebillboards and magazines.You have real studies talkingabout calcium and bone health.This really embedded itself.But if there's anything we've learnedis that no matter how muchthese forces push milk on us,people don't actually wannadrink as much milk anymore.Milk demand, even duringthe Got Milk years,started going down, but thedairy lobby wasn't gonna let up.They weren't gonna takethe hint from the market.So they started finding other waysto get us to drink milk.Instead of drinking it, we could eat it.(upbeat music)- [Speaker] Rush first.- So the modern version of thisis the dairy lobby lookingat fast food restaurants,partnering with them to giveus all kinds of cheesy things.You can't see it, but in allof these cheesy advertisements,the dairy lobby is there,lobbying and pushingto get more and morecheese in these products.The dairy industry literally has its ownlike marketing agencycalled Dairy Management,whose goal it is to make this happen.They partner with fast food chains,and they give us stuff likePizza Hut's Three CheeseStuffed Crust Pizza and theSummer of Cheese campaign,or personal favorite, TacoBell's Steak Quesadillathat has cheddar pepperjack mozzarellaand cheese sauce thatincreased dairy sales by 4%.This one product.That's because it useseight times more cheesethan any other product on the menu.Eight times more cheese.- [Narrator] A tasty triumphof culinary engineering.Bite into the new Steak Quesadilla today.- Or Domino's, who has a cheese pizzathat has 40% more cheese on it.It generates 177 million of sales.And the input for all this cheese,a billion additional pounds of milk.But of course, we gotta hit the schools.The schools are a fantasticplace to sell dairy to.So Domino's now gets pizzainto 2,000 schools nationwide.And we've got emails.Here's an email between PizzaHut and the dairy lobby'smarketing agency and they're talking abouthow to sell more pizza and more cheese.I mean, it's brilliant ifyou're a marketing person,which is these people are advertisers.They're like, "People aren'tdrinking milk as much.Let's just pile it ontofreaking stuffed crustand cheese pizzas around America."Oh, and by the way, thesepeople sign their namesas Lord of Cheese and Lady of Cheese.These people are serious about dairy.The point I'm making here is,these people aren't nutritionists.Like they're not concerned with anythingother than selling more dairy.Like the former CEO of thisdairy marketing company is like,"If every pizza includedone more ounce of cheese,we would sell an additional 250 millionpounds of cheese annually."Just one more pounddown Americans' throats.I mean, again, I don't blame these people.They're freaking advertisers.They literally only careabout selling stuff.What concerns me isthat they're doing thiswith the blessing of a governmentagency who I pay taxes to.It is a powerful all seen health agencythat dictates our nutritional guidelines,and yet they stand by andsupport these campaignsfor all of these products that havesuch excessive amounts of dairy in them.Wait, so why does this happen?Why is the USDA like onthe side of dairy farmers?On their website, it says thattheir job is to promote stuffthat will "better nourish Americans."They put out things like the food pyramid,and they're supposed to be a sourceof objective informationabout what we should eat.But wait, look at this.In the same page, on their mission,they also say that they're supposedto "help rural America thriveand to promote agricultural production."Help Americans know howto nourish themselvesand promote rural America.Which one of those thingsis more important to them?I mean, the answer to that is clear.Look at the nutritional guidelinesthat they put out to be like,"Here's what you should eat."And look at who advises them on this.Yeah, there's like some like expertsand doctors from universities,but there's also like executivesfrom companies like Dannon,a yogurt company, and abunch of other dairy peoplewho have no other interestthan making money.And yet they're like in the same roomas the people who are decidingwhat Americans should eat.Like no, that's not how it works.Dairy has been shoehornedinto so much of the messagingfrom our government to usover the years that, again,of course my mom's gonna be like,"Yeah, you gotta drink milk.The government is tellingus that this is good."(upbeat music)So yeah, the dairy industryis so deeply embedded inour federal government,it's really hard to turn it back.This unnatural false demandthat we have in our countryfor dairy is really hard to like rewind.And the amount of money that flowsto influential lawmakers tokeep this whole thing going,you can't really cut it off.But some of you were thinking like,we're not talking about cigarettes.Like this is milk.It's not a bad thing.Like calcium is goodfor your bones, right?No.I mean, yes, but no.Yes, calcium's good for your bones.Milk has things that help you,but like you can get all ofthat stuff from other places.There's nothing specialabout this white substanceunless you're like afarmer in Sweden in 1532,and it's winter and you can't have crops.Like with less than a cup of almonds,you get that much calcium.Dried figs, some cooked kale,even tofu, which comes from soybeans.You can get this stuff froma bunch of different foods.And a reminder that five billion people,more than half the world don't drink milk.Like they're fine.And there are even studiesnow showing that too much milkcan actually be bad for your bones.So no, despite all theindustry-funded studiesthat tell us that milkis the magical elixirand all of the creative storytellingthat's embedded in our psyche,this is not some magic substance.This is a thing that wasmeant for cow babies.But the fact remains that Istill consume a lot of dairy.That's because milk is amagical, beautiful thing.It's delicious.It has a deep history for somany cultures around the world.And even here in the United States,there are a bunch of dairyfarmers who are small,respectable family-ownedfarms who have been doing thisfor a really long time,making really amazing productsthat go to actually meet a real demandfor people who actually want to eatdelicious cheese or milk or whatever.I'm not saying let's get rid of it.Dairy is freaking delicious.But the dairy industry wehave does not celebrate that,does not create a marketaround beautiful productsand things that people want.It is a fake market thathas been pushed to usthrough real lies, through thisidea that milk is essentialwith things that youcan't get anywhere else.A century of the most clever marketing.(upbeat music)- [Child] Milk, it does a body good.- I guess what I feel here is likea little bit disillusionedthat the government agenciesthat we pay our taxes toto give us objective advice and guidancecan sometimes lead us astray,be so deeply under theinfluences of corporationsand old legacy industries in our countrythat they end up protectingthem more than they protect us.That is disappointing to me.(upbeat music)Thanks for watching.Thanks again to CoPilotfor sponsoring the video.That link in the descriptionhelps support this channeland also gives you a free trialwith your own expertfitness and health coach.And thank you all forwatching a video about milk.Do I do food things now?Is that one of my beatsis like food, Doritos, and breakfast?And yeah, I guess it is.I'm a food guy.We're off to a new year and we are makinga lot of cool things.And I am really gratefulfor all of you being here.I'm grateful for thoseover at the newsroomwho are supporting.It's our Patreon where you getan extra video every month,access to my scripts, access to Tom Foxroyalty-free music that youcan use in your own videos.And you are supporting our operation hereas we try to make goodjournalism on the internet.We also have lots andpresets, which we sell,so you can color your videos and photos.I'm publishing all of my videosa week early over on Nebula,because that's a thing that we do now.See the link in the description for that.And generally, we're justbeing curious about the worldand trying to make cool stories.So thank you all for beinghere and for your commentsand your thoughts and your feedback.It is is very, very helpful.And I will see you soon in the next video.Bye, everyone.(upbeat music)