YouTube Tips and Myths for Small Channels Revealed
- YouTube employee Renee Ritchie discussed YouTube myths and best practices for small channels
- Posting both long-form and short-form content generally results in higher engagement
- Ad Friendly Guidelines are separate from Community Guidelines, and a yellow icon does not necessarily mean distribution of the video will be throttled down
- Changing titles and thumbnails can help videos rank higher, but they should remain truthful to the content of the video
- Taking a break from posting videos doesn’t necessarily have a negative impact, though it depends on individual circumstances.
Unveiling the Benefits and Drawbacks of YouTube Content Optimization
- Using hashtags in titles can be beneficial depending on the topic of the video
- YouTube is smart enough to recognize if a video is a “short” and will make adjustments accordingly
- Linking off-platform can hurt the performance of a video, but it may be necessary for some creators depending on their content
- Time stamps or chapters can both help and hurt a video’s performance metrics
- Posting time does not necessarily matter when it comes to total views over two weeks to one month
- Hashtags in titles can be beneficial.
YouTube vs Creators: A Look into Ad Revenues and Earnings
- YouTube keeps 45% of net ad revenues, while the Creator gets 55%
- YouTube earns more from January to April of this year at 61%, and Creators earn 39%
- CPM (cost per thousand views) is the total amount of money collected for a channel over a period of time, RPM (revenue per thousand views) is what the particular video format on that channel earns
- RPM can be influenced by Super Chats, Stickers and Channel memberships
- Ads are not factored into Search and Discovery recommendations.
Discovering New Ways to Maximize Video Ad Revenue for Content Creators
- In this video, the creator discusses the ad placement on their videos and what effect different numbers of ads have on viewers
- They recommend manually adding ads for a more customized experience
- They suggest finding topics with higher CPM or RPM, and using multiple languages to make videos more accessible
- They explain AI audio dubbing which is offered through “allowed.com” and how it can be used by creators
- They discuss YouTube’s plans to split test thumbnails and combat spam comments.
YouTube Creators: Finding Balance between Art and Commerce
- YouTube creators must often choose between their artistic vision and commerce
- YouTube CEO letters and blogs, as well as external data sources, can provide data about YouTube channels
- For small YouTube channels to grow they should identify 3-4 topics of content they are passionate about, package their videos so they can guide an audience into binging, and strive to make better videos each time.
YouTubes Global Reach Helps New Creators Grow in 2021
- YouTube provides new creators with opportunities to grow their channels
- One way it does this is by surfacing new channels and giving them a certain amount of views/impressions
- Search based content is still a big opportunity for creators in 2021
- YouTube is available in 100 countries and 80 languages and the shorter form video has made it easier for new creators to get started
- Renee Limon, a YouTube Liaison, has created a series of videos on the Creator Insider channel where she interviews experts from YouTube and features myth busting shorts
- She has also started a new series on her Creator liaison Channel where she asks creators for one piece of advice.
Renee Talks Appreciation, Connections and Reviews on Think Media Podcast
- Renee was a guest on the think media podcast
- Conversation highlights included appreciation for Renee and a promise to connect again in the future
- Listeners are encouraged to rate or review the podcast on audio
- They should also like and leave an “aha moment” comment if watching on YouTube
- Finally, subscribers will be informed of new episodes.