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YouTube Success Strategy: 6 Questions Every Creator Should Answer in 2023 | #ThinkPodcast #229

How to Win on YouTube in 2021: Uncovering the Secrets of Brand Loyalty and Positioning

  • Being unique is more powerful than being the best
  • Having a good name is key to good positioning
  • The name should be memorable and related to the topic you want to be known for
  • Never upload videos subscribers didn’t subscribe for
  • It’s better to narrow focus of expertise rather than being a jack of all trades generalist
  • Six questions every entrepreneur and YouTube Creator needs to answer if they want to win on YouTube this year
  • Changing minds is difficult, easier to work with what’s already there
  • Viewers brains filter out most brands encountered
  • Even when discovered, people don’t remember or build brand loyalty
  • Positioning is about working with what’s already in the mind of the viewer, not just differentiating yourself
  • Coke has been number one and will probably stay that way but there’s opportunity for other high positions.

How to Outperform the Market Leader: Strategies for Standing Out from Competition

  • Position yourself against the market leader
  • Find a unique angle to stand out from the competition
  • Be the alternative to the market leader
  • Reposition the competition to make your product stand out
  • Establish a mental ladder of competitors and rank them accordingly.

Unveiling Your Brand: Uncovering the Best Strategies for Market Success

  • Have you identified the competitors
  • Have you ranked the competitors
  • Be aware of who are the top musicians people are listening to
  • How is your product different from the competitors
  • What can you learn from them
  • What is the power of your name (most important marketing decision)
  • Avoid line extension
  • Get clear on what your brand promises.

Positioning Your YouTube Channel: Strategies for Standing Out in a Crowded Marketplace

  • YouTube channel positioning is important
  • Understanding where you stand on the ladder and how to get on it is essential
  • Anchor your product or service to what’s already known by the customer
  • Relate your concept to existing ideas
  • Tell customers what they already know to get heard
  • Amplify differences and be okay with those that don’t resonate with you.

Positioning a YouTube Channel: Strategies to Establish a Unique Specialty and Outgun Competitors

  • Positioning a YouTube channel requires narrowing the focus of expertise and establishing a unique position as a specialist
  • Define your position taking into account who owns it, who you want to outgun, and what resources you have
  • Money is not necessarily required, but patience and persistence are necessary to build share of mind
  • Through intelligent strategy assess strengths and weaknesses with respect to competitors.

The Power of Positioning: A Guide to Outlasting Competition and Rising Above the Noise

  • Do not quit
  • Stick to the same positioning strategy, only switch up tactics
  • Consistently post to YouTube over a long period of time to outlast competition and rise above noise level
  • Positioning is cumulative
  • Name change/Line Extension weakens the basic position.

Positioning is the Cornerstone of Successful Strategy

  • Positioning is key for success
  • Understand the position you want to own
  • Outgun competitors and have sufficient resources
  • Stick with the focus and simplify, don’t overcomplicate plans
  • Match your position with your visuals and approach
  • Creative alone isn’t enough, it must be subordinated to the positioning.

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