Video Content Boom: Mastering the 8 Second Mindset for Maximum Engagement
- Video content is on the rise, with users watching an average of 19 hours of video content a week
- Vertical video has the highest return on investment and is being used across different platforms, such as YouTube Shorts, Instagram Reels, Tick Tock and Facebook Reels
- Viewers prefer short form video that gets straight to the point and brands should aim for 10 minutes or less in 2023
- Mastering the 8 second mindset is essential as attention spans are shortening
- Podcasts are booming and are an opportunity for creators to engage with their audience.
Unlock the Power of AI to Boost Podcasts and Videos
- Podcasts are a major trend
- YouTube is the largest podcasting platform
- Video podcasts provide an opportunity to distribute across audio and video platforms
- Embrace artificial intelligence to assist with tasks such as writing scripts, generating ideas, and editing videos
- AI can help one be more effective and productive.
How Small Businesses Can Unlock the Benefits of AI and Influencer Marketing to Create New Revenue Streams
- YouTube Thumbnail Generation requires creativity
- Artificial Intelligence and automation can help but still need thoughtful decisions
- Embrace AI and accept change
- Adopt a media company mindset to create new revenue streams
- Leveraging influencer marketing will continue to increase ROI, and small businesses are likely to partner with small creators.
YouTube Creators Adapt to Platforms Changing Landscape
- YouTube creators will need to embrace vulnerability and transparency instead of overly polished content
- Live streaming allows deeper connection and is real time
- Multi-streaming to platforms like Facebook, Twitch, YouTube etc. can help expand reach
- YouTube has organized its content better with the videos tab, shorts tab and livestreaming tab.
How Content Creators Can Leverage E-commerce, SEO Revival, and Voice Search Tactics for Success in 2023
- E-commerce will continue to grow, offering entrepreneurs and media companies a chance to monetize
- SEO Revival is taking place, requiring creators to respond by changing how they frame information and optimize content
- Authority is important on YouTube and search engines, as is trustworthiness
- Creators should strive to be an authority on their topics and write for people before search engines
- Understanding the audience is essential and requires more than just basic demographics
- Empathy and human-focused content will be key in 2023
- Different content formats should be embraced strategically on brand for target audience
- Voice search tactics should be recognized as consumer use increases
- Click-through rates and engagement metrics should be monitored.
E-Commerce Boom: Strategies to Capitalize on Growing Industry
- E-commerce sales will reach 6.51 trillion by 2023, with e-commerce websites taking up 22.3 percent of total retail sales
- Hybrid Commerce is decreasing the distinction between online and offline
- Vertical video, mastering the 8 second mindset, starting a video podcast, embracing AI, adopting a media company mindset, live streaming, SEO revival and investing in storytelling skills are all strategies to capitalize on the growing e-commerce industry
- Understanding audiences beyond demographic information is important for success in this field.
Unlock the Power of Storytelling: Tips to Connect with Your Viewers
- Creators and entrepreneurs that create content should master the skill of storytelling
- Knowing how to tell a story in a YouTube video, structure a live stream, and tie in stories to content will help connect better with viewers
- Facts tell but stories sell
- Weaving in stories into content will help power up the content and outperform other content.